Wechat pay which is used by 900 million monthly active users with 1 billion transactions per day, from O2O connections, mini-programs, or Tencent platforms.

Mini-programs, are small apps inside the WeChat system that cover various functions, such as e-commerce, games, and much more.

Interact with followers and keep them updated on brand news.

The ability to create Wechat official accounts (Subscription, Service).

Use QR codes which provide a very low-cost way to connect the digital world inside our phones to things, people, and places in the real world around us.Use WeChat Wallet to shop online, see their balance, transfer money to other contacts, pay via mobile.Make reservations (taxis, restaurants, flights and much more).Post content or better “moments” on the bulletin board.Create a circle of contacts and chats with them.(More data here) User Can do Many things on Wechat Born as a messaging platform, over the years it has introduced several innovative and advanced features that have made it more than a simple online chat. WeChat is the main Chinese social network. What are the most used social media apps in China? Wechat (1.21 billion monthly active users as of 2021) Note that: Kuaishou, Bilibili, and Xiaohongshu are part of both Tencent and Alibaba. Tencent (Wechat, QQ, wechat pay, JD, tencent video, Pinduoduo, Mafengwo).Alibaba group (Weibo,Alipay, Taobao, Tmall, Taobao live, fliggy).Give people the opportunity to interact with a brand directlyĬhina’s social media market is dominated mostly by China tech giants.What are the best and most effective ways for a brand to communicate with its audience? As a matter of fact, companies should develop a good digital marketing strategy on these platforms. People get a more solid connection to the brand via social media and at the same time brands can reach Chinese consumers and interact with them. Consumers believe more in the message they directly communicate on social media, whether via WeChat, Weibo, or Little Red Book posts. Social media as a channel wins more trust over the consumers. Why are social media so important for brands in China?

To maximize social media marketing in China, it is necessary to create content that targets this group to lead to positive results efficiently.Ĭhinese social media not only serves as a way to communicate online, but also as one of the main sources of news and entertainment, shopping advisors, dating channels, and e-payments. In fact, after the ’90s, people of the Z generation are the biggest portion of social media users. Social networking plays a huge role among netizens, especially the younger generation. Around 90% of the Chinese population uses the internet.

Wechat pay chinachina